[TIP] Ecommerce Design: 5 Common Mistakes

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Customers are a precious commodity in any business and keeping them is a small business owner's top priority — especially if you sell on the Web where you can lose a customer with a quick click of the mouse. You spend a lot of time attracting them and showing them your products and the last thing you want to do is to send them packing without buying.

Too many Web sites do just that, and it’s generally because the site designers don't focus their designs on what customers need, want and expect from a site.

Here are five common Web design assumptions guaranteed to turn away customers. I've also added tips to help you avoid making these mistakes on your Web site.

Read more at ecommerce-guide.com